The Journal of Popular CultureEarly View Original Article Fit for Motherhood: The Glocalization of Maternal Physical Activity in Mother and Baby Magazine Jaime R. DeLuca, Corresponding Author Jaime R. DeLuca [email protected] orcid.org/0000-0001-9805-0548 Search for more papers by this authorCallie Batts Maddox, Callie Batts MaddoxSearch for more papers by this authorJacob J. Bustad, Jacob J. BustadSearch for more papers by this author Jaime R. DeLuca, Corresponding Author Jaime R. DeLuca [email protected] orcid.org/0000-0001-9805-0548 Search for more papers by this authorCallie Batts Maddox, Callie Batts MaddoxSearch for more papers by this authorJacob J. Bustad, Jacob J. BustadSearch for more papers by this author First published: 19 June 2023 https://doi.org/10.1111/jpcu.13185Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Works Cited Ambwani, Suman, et al. “Fearing Fatness: A Cross-National Comparison of Indian and European American University Students.” International Journal of Culture and Mental Health, vol. 8, no. 1, 2015, pp. 46- 59. Bauer Media Group. “Mother & Baby.” Bauer Media Group, https://www.bauermedia.co.uk/brands/mother-baby. Accessed 21 September 2019. Bedor, Emma, and Atsushi Tajima. “No Fat Moms! 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